Fundamentals in Research & Insights

Service Description

In today’s competitive business environment, understanding your market is more critical than ever. The ET Academy Market Research Mastery Course equips you with the skills, tools, and strategies you need to make informed decisions, drive growth, and stay ahead of the competition. Course Syllabus: Fundamentals of Market Research • Introduction to Market Research • Understanding the fundamentals of market research • Introduction to Elastic Tree and its role in the industry Research Design and Proposal Development • Research Design and Methodologies • Hands-on experience in drafting research proposals • Reviewing sample analysis decks and client brief formats Qualitative Studies • Exploring qualitative research methods and techniques • Practice sessions on qualitative interviews and focus groups Quantitative Studies • Introduction to quantitative research methodologies • Survey programming and data analysis basics Data Collection & Project Management Essentials • Introduction to data collection tools and techniques • Understanding project lifecycle stages and project setup • Prefield setup and planning for fieldwork • Hands-on experience in managing research projects • Monitoring project progress and addressing challenges Data Analysis and Reporting • Data analysis tools and techniques • Crafting structured reports with actionable recommendations • Practice in presenting research findings effectively • Data Analysis and Interpretation • Utilizing data analysis tools for insights generation • Creating summary tables and visualizing data - R Stats/ Jamovi Additional Activities • Industry guest lectures and workshops on emerging trends • Case studies and group projects to apply learned concepts • Mentorship sessions with experienced researchers and professionals • Networking opportunities with industry leaders and peers • Certification upon successful completion of the program